About us

A Little Lovely Company is an international brand with a network of both small and large retailers and distributors, spread across 50 countries. With the aim of making everyday life extra lovely, A Little Lovely Company creates unique quality products for children from 0 to 8 years old.

The beginning of A Little Lovely Company

It started in mid-2013 when two mothers, with a shared passion and vision, decided to create products that add that little bit of extra loveliness to life. What started at the kitchen table has now grown into the brand A Little Lovely Company.

The first ALLC products

The first products were launched at the end of 2013/beginning of 2014. One of the first products was the festive letter banner, designed to brighten up kid’s rooms and special occasions with a personal and playful touch. This letter banner quickly proved to be a great success and brought a unique charm to every room.

In 2015 and 2016, the collection was further expanded with various lifestyle products that quickly became popular among mothers and children. One of the most popular additions was the well-known lightbox, which offers a creative way to personalize quotes and decorations with interchangeable letters and symbols.

In addition, the cute little light in the shape of a cloud was introduced; an absolute favourite that adds extra loveliness to the kid’s bedroom. The cloud little light, with its soft glow and sweet face, gives children a safe and secure feeling while falling asleep.

The design process

At A Little Lovely Company, every product is designed in-house with care and passion, and we are proud of our unique, Dutch designs. Before a new design is created, we look at the latest trends and developments in the market. This forms the basis for our lovely designs.

From this inspiration the first sketches are created, which are then elaborated. Only when we are completely satisfied with the result we will proceed to order the final products.

We have now included more than 25 different designs in the collection and every year there are added more!  

A Little Lovely Company now  

Our largest collection is currently the extensive school collection, which consists of perfectly matched school sets. In each set you will find a large or small backpack, a drink bottle, a lunch box and a pencil case, all in matching, cheerful designs.

In addition to the school collection, we have significantly expanded our collection with new categories. Our play collection contains educational puzzles and games that stimulate both the creativity and development of children. For festive moments we have a collection of beautiful cake stands, which make every birthday, baby shower, high tea or other special occasion extra special. In addition, we have baby products that have been carefully designed to meet the needs of the little ones, with comfort and safety in mind.  

At A Little Lovely Company, we continually innovate and add new categories to meet the wants and needs of parents and children.  

The lovely story continues...  

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